The website provided a chance to review all 54 types from the first air date of the TV commercials, and it was flooded with web users who missed watching all types on TV.
In addition, fans of the featured comedians and Shiseido "uno" users could "vote" their favorite TV commercial in the website, and the ranking of the comedians was updated and shown by parameter in real-time. The fans had visited the website repeatedly to boost the ranking of their favorite comedian.

The website scored No.1 access number in Shiseido web history and it's monthly access was 10 times more than Shiseido's average.
Sales of the "uno" product was also pushed up three times more than estimated figure.

In the Round 2, a "battle situation" was set on the web site.
2 comedians were assigned to change their hair color with each of the new hair products and performed in a TV commercial.
The viewer could vote for better looking, or better performing, comedian and "NO.1" comedian was chosen in the end of this stage.

And ideas of "Commenting Vote" and " Trackbacking Vote" were adopted.
It was the system that each comedian himself (or his TV commercial itself) became a sort of "blog",and a visitor could score points by sending a comment or a trackback.

The "Trackbacking Vote" (scores 3 points) was especially influential because it meant that each visitor's blog had promoted our website.
While providing a great topic of conversation though TV commercials, the web site generated an enormous impact on the Ad campaign via grass-roots methods
like these trackbacking and commenting vote.

The website also used amusing device, such as treasure hunting or simple games, to keep attracting the users' attention.